In May 2020, Bumblebee plumbing and heating contacted Dreamscape to help them implement a digital marketing strategy that would stimulate further growth in the local areas, enhance their brand awareness and generate high-quality leads and conversions for boiler installations.
After a virtual meeting with Ross and the Bumblebee team, we identified our approach that would deliver the best results for their business. By working closely with them, we were able to identify and categorise personas of their target audiences on social media. From this, we were able to form tailored adverts and messages. So, when the ads were delivered, the audience would be shown the correct ads with the message that appealed to them most, resulting in a greater impact to generate a higher return on investment.
After delivering a successful kick-off campaign, we identified the opportunity to outline a progressive Facebook ads strategy.