St Rocco’s

Achieving sustainable income growth
with digital donor journeys.

St Rocco’s needed to increase recurring annual revenue by £500,000 to achieve long-term sustainability. Realising that their website would not support this objective, they embarked on a digital transformation process.

Improved digital donor journeys

Increased income through e-commerce

Website to donor CRM integration

The following content explores the process and positive outcomes this project has achieved.

Project outcomes

Through a comprehensive audit we were able to identify numerous improvement opportunities across income generation and operational performance. By deploying their website on an enterprise level 'digital experience platform' we were able to deliver optimised donor journeys and automated data processing.

Improved income collection

Optimised transaction routes and vendor commissions leading to reduced transaction fees.

Automated data processing

Website to donor CRM integration reducing data processing and admin time.

Enhanced digital donor journey

Maximised user experience leading to increased visitor to donor conversation rates.

Content personalisation

Tailored content for individual donors achieving customer experience excellence.

Increased brand reach

Enhanced use of social media and Google Ad Grants to boost charity awareness.

Effective e-Commerce

Increased revenue opportunities through greater utilisation of e-commerce.

Innovate, integrate and automate

Bringing enterprise level technology to the project allowed St Rocco’s to utilise advanced user experience functionality leading to maximised cause awareness, buy-in and on-boarding.

By connecting multiple back-office systems to the website St Rocco’s were able to collect and centralise multiple touch point data, increasing their knowledge of each individual donor.

Through integration St Rocco’s were able to automate a substantial amount of data processing which not only delivered immediate cost savings but moved the charity much closer to ongoing sustainability.

Cherry Blossoms.

Transformational technology

To achieve the results St Rocco’s needed, we used exceptional technology that consistently delivered first class performance.

Deploying the website on the versatile and scalable Kentico EMS platform enabled us to extend functionality across content, commerce and marketing applications.

Harnessing the power of marketing automation and content personalisation we were able to radically enhance digital donor journeys leading to improved income generation.

Utilising enterprise level technology which is regularly penetration tested also safeguarded St Rocco’s data against compromise and the increasing threat of cybercrime.

  • Kentico

Free half-day workshop

We are currently offering NFP charities a complimentary half-day workshop to quantify the impact a digital transformation project could achieve.

The following is a breakdown of the framework used:

  • Review income targets and explore how digital technology can support this vision.
  • Identify each target user group and realise a strategy to manage performance continually.
  • Discuss and document functional requirements from each departmental.
  • Identify data collection points and streamline how data is transferred to back-office CRM.
  • Explore the impact that marketing automation could achieve.
  • Assess the improvements available to e-commerce and payment processing.

 

Digital impact assessment

If you would like to explore the impact that digital technology could make to your online fundraising, then get in touch today. 

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