A Beginners Guide To Social Media

Social media is more than just a Facebook post or Twitter feed, when used correctly it can be a powerful customer engagement and website traffic tool.

Social media has changed considerably over the last few years, and is an increasingly important part of any successful digital marketing strategy.

  • Identify your target audience and the social media channels they use.
  • Develop a clear brand.
  • Understand your social media channels – which ones will work best for your website?

Social media is a distribution channel – to spread the word about your brand – therefore you most definitely need an audience and a following.

It's vital that you pick a social media platform that will align most strongly with your customers’ persona – if you are running a B2B campaign, participation on LinkedIn is vital, if your target audience is millennials, you will need to use social media platforms such as Snapchat and Instagram.

By developing an online community that adds value – you’ll create a scenario where the majority of your fans and followers are likely to convert. Investing in building your social media following improves brand awareness and is often an effective way to directly improve sales.

When your audience reads your content daily they are becoming loyal to your brand and create a sense of trust, making them more likely to choose you when they come to make a purchase..

Remember, a 2am Facebook post is unlikely to convert – it is highly important to pay attention to the timing of your posts – use social media tools to time your tweets and posts just right. To keep track of them, you can also view reports via social a media management tool. We recommend yearly social media audits to determine who your target audience isare and when they are most active.

Engagement is key – once audiences have browsed your content, you can begin to connect with them more. Social media engagement isn’t interacting with a single customer on social media, it's building a relationship with all your customers and potential customers, in order to convert and retain them. It's important that you engage with your customers on a regular basis, make sure your content is creative, engaging and always has a call to action attached.

Social media is beginning to take its rightful throne in the world of marketing; as for many businesses it’s the key catalyst for brand growth. If you're unsure of where to begin with Social Media for your business, then contact our team today to arrange a complimentary consultation.

About the author

Nicola Gold

Nicola’s role in the business is to manage our email and social media department.  As the lead on the planning and application of social media strategies she ensures we deliver quality campaigns that generate results.

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