Four Reasons To Outsource Your Social Media Marketing

Most businesses owners see a real benefit in having social media to support them in growing their business, however implementing a strategy to support this is easier said than done.

Here are four reasons why you should outsource your social media marketing:

Time

There are two things for you to consider; do you have the time to find engaging content to post on your social accounts and do you have the time to manage the engagements to these posts?

Achieving success on social media is time-consuming – trust us. Posts need to be regular and remain engaging, the message needs to be clear and consistent on every platform – developing these posts can be timely. Social media may look simple at a first glimpse, but all these attributes make it a lot more difficult to write a message that triggers actions from your audience.

An external agency can take this stress away allowing you to focus on what you do best – your business. Agencies have the time to perform extensive research on your business, the industry and your competitors in order to create high-quality content.

Knowledge

The world of Social media is ever-changing, algorithm changes can develop over night as can legislation changes, keeping on top of these, whilst also running a business can be challenging.

You have many responsibilities to worry about, maintaining your social media doesn't have to be one of them. With years of experience working with a range of clients on different types of campaigns, an outsourced marketing agency can develop a strategy that would work for you and your business.

A marketing agency has the experience of working with many different platforms so we can recommend which is the right option for you, and what will support you and your goals, allowing a social media marketing strategy to be customised to your industry’s needs and business goals.

A fresh perspective When you have someone looking in at your marketing strategy and business from the outside, we will of course be able to bring fresh ideas to the table. An external agency has years of experience of working with a range of clients from all industries and is able to draw upon their previous experience or come at things from a new angle and throw in ideas that you may never have even thought of.

Outsourced marketers live and breathe digital marketing and everything that goes with it, have the time to research, plan and implement content based on current trends, we try to think outside the box in order to achieve the best for your businesses.

Consistency

Posting on social media for brand awareness and to increase conversions means that your posting schedule must remain consistent. Consistency requires time, something that a lot of growing businesses can sometimes lack, meaning that social media, a main catalyst in supporting growth, can often take a back foot.

A digital marketing agency work to specific goals and performance indicators, you can be rest assured that your marketing will be looked after. We work to monthly action plans, content calender's and specific campaigns, allowing us to get on with a consistent marketing campaign. Outsourcing your social media means that the job gets done and your brand continues to be seen, no matter what!

Money

Everyone wants to save money, a marketing agency is full of qualified marketers with a broad range of skills and experience, the cost of employing a qualified marketer in your business can be very expensive, an outsource agency means that you have one single cost per month, nothing more and nothing less. You will be provided with transparent marketing reports and data that allow you to get a full understanding of what is going on beyond the scenes and allow you to see where and what your money is being spent on.

Still Unsure? To see if outsourcing social media is right for you or your company, why not book in a complimentary consultation in with one of our friendly marketers and discuss your accounts and business at ease.

About the author

Danielle Barrett

Danielle Barrett

Head of Operations

Danielle is our Head of Operations. Her role is to ensure optimal delivery of all products and services, paying special attention to value, quality, punctuality and of course, customer satisfaction.

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