Why getting your customers to sign up to your company newsletter is just as important as making a sale
One communication tool that some companies often overlook is the humble company newsletter, but did you know that the newsletter can actually be one of your best assets? Here are a few reasons why you need to be making it a priority immediately:
Subscribers are already interested
Even if your website is popular and receives a lot of traffic, there's no guarantee that any of those potential customers will visit it more than just one time. However, if they were to subscribe to your newsletter, then they would be a potentially returning customer for as long as they're on your mailing list. The emails can also then be both personal and purposeful, as it is going directly to your customer with your current offers, and can help you connect with them.
Targets a wide audience
Users of all ages, interests, and occupations will often check their emails at least once a day, if not multiple times, which places a higher value on newsletters than ever before. Newsletters can be utilised as part of your targeted marketing strategy to increase user interaction from people you know are already interested in your products or services, as they've already taken the time to sign up to receive information and promotional offers from you via email.
Cost-effective marketing strategy
Email marketing is, in fact, the most cost-effective marketing investment you can make as a company. This is because it works as a long term marketing strategy, as your customers or clients will continue to get your marketed message for a longer period of time than for instance, a promotional campaign on social media. In fact, a lot of companies now use social media campaigns to promote signing up to their newsletter, as they recognise there will be a better ROI for email marketing.
Essentially, a newsletter can be your gateway to delivering your customers the highly relevant content and offers that they want, and overall increase traffic to your site and drive sales.
If you're unsure of where to begin with creating your own company newsletter, then contact our team today to arrange a complimentary consultation.