If you are an e-commerce business looking to increase your brand awareness on social media, here are our top 3 ideas for setting up an online competition:
Like, share and comment to win...
“Like to Win,” “Comment to Win,” and “Like, Comment and Share to Win,” are one of the easiest contests to run, and because they are so straightforward to enter, they create a lot of buzz/ fan participation.
All you need to do is share a photo, video, link or status update to begin your contest! Just state your rules in the post and let your audience know what the prize is – and include a clear call to action, there you go! Your contest is up and running, ready to produce easy interactions and engagements from your audience.
A contest like this draws attention to your brand and helps to gather customer intelligence as well as increasing your brands reach. If your prize is one of your products, it also provides you with an audience of potential customers who are interested in that product and can be easily retargeted with adverts in the future.
Photo caption contest
Running your own caption contest is another simple effective competition option. Choose a compelling, thought-grabbing photo or graphic that supports your Facebook goals i.e. brand awareness or conversions. Encourage people to post a caption idea in the comments, you can then pick the winner, but you can also stipulate that whichever entry gets the most likes, wins.
Nowadays when we surf our Facebook newsfeed we see so many posts with a total of 1000+ comments, this is a simple and great way to encourage fan engagement with your followers.
Knowledge- testing question
Asking your social media followers to answer a question that is relevant to your industry is a great way to gauge their level of knowledge and understanding about your service, the more comments you receive the more your brand reaches other potential clients and customers.
By doing this type of competition it encourages participants to seek out information on your website. You can pose a series of questions, then point users to your website or a specific page to find out information, feeding them product information, details and offers once they are there.
It is a great way to encourage people to visit your website, especially new customers.
User-generated content and contest
Offering a prize to fans that post great content and photos to your page can also be effective. It can have a dual benefit, by increasing your engagement and reach to your page, while also providing you with a steady supply of material to repost.
You can use your own products as a prize, decreasing the costs involved and maximising the return you will receive.
There are lots of different ways to get yourself noticed on social media and lots of different techniques to reach out to new people, but getting started can be daunting. If you need help with your digital marketing, why not book a complimentary consultation with one of our expert marketers.