When Is The Best Time To Send An Email Campaign?

Building successful email campaigns have never been more important and getting the timing of your email right is vital. It's one of the key components to your email marketing campaign, especially when it comes to getting your target customers to notice and open your emails.

We have been sending email campaigns for a very long time and we would love to share our findings with you:

The first tip being: ensure you send your email at an applicable time for your audience....nobody wants to be woken during the night to their phone pinging with emails!  

People are inundated with interruption, from e-commerce emails to recruitment, spam and advertising – an inbox can get pretty full very quickly. As a result, Monday is a massive no go when it comes to sending an email – why you ask? Can you remember the last time you were in a joyful mood on a Monday? People come into the office after a busy weekend and are flooded with emails they have totted up over the past few days and the very first thing they do is click the delete button.

Although you may not think it, sending an email at the weekends can also be a big no from us marketeers. Weekends are when your audience is most likely to be out and about, resulting in low open rates.

Tuesday, Wednesday and Thursday are the most favoured days to send an email campaign, MailChimp confirms that Tuesday and Thursday are the two most popular days to send email newsletters.

The tried and tested method: midweek – midday! Sending out an email campaign in the middle of the week and slap bang in the middle of the day tends to work pretty well.

Sending an email between 1-3pm is also highly recommended. According to MailChimp statistics, it is suggested that 2pm is the optimal send time based on their data.

When deciding when to send your email, put yourself in the recipient's shoes when do you think they will be most likely to read the email? If you're unsure about where to begin with creating your own company newsletter and might need a helping hand, then contact our team today to arrange a complimentary consultation.

About the author

Nicola Gold

Nicola Gold

Digital Marketing Manager

Nicola’s role in the business is to manage our email and social media department.  As the lead on the planning and application of social media strategies she ensures we deliver quality campaigns that generate results.

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