Why Facebook Advertising Is Good For Business

Although you may not think it Facebook is still considered the king of the social network. With cheaper advertising and a large audience reach you would be daft not to be promoting your business on Facebook. Here are a few reasons why you should be using Facebook Advertising and how to set up your account.

1. It’s highly effective

According to a recent study, 96% of social media marketers consider Facebook as the best social media platform for advertising. Why you ask?...

Due to its incredible rise in popularity over the past 10 years, Facebook has become one of the most effective and cost-efficient advertising channels. With 1.49 billion members and 22 billion ad clicks per year, it really does give you a massive opportunity to get your business in front of your desired target audience. Don’t worry, it’s not too late to jump on the bandwagon either. Even though Facebook advertising has been going for years there is still continuous growth in terms of new users and advertising opportunities.

2. People spend ridiculous amounts of time on social media

The amount of time spent on social media is constantly increasing, on average a person will spend 5 years and 4 months of their life on social media, with users spending an average of 38 minutes per day on Facebook alone. Luckily for you, this is a good thing, this increase of time spent on social media gives your business more opportunities to advertise and to get them seen by the right audience.

3. Advertising is cheap

This is relatively speaking. With organic reach dying off on Facebook, advertising really is needed to gain traction for your business. Although posting organically is the ideal option to reach customers as it’s free, it’s no longer a viable option as only 0.5% of your followers on average will see your posts. The bright side, however, Facebook ads cost a fraction of what most marketing channels do, typically $50 will get your adverts in front of 5-10 thousand people.

4. The targeting options are amazing

Facebooks targeting is a lot better than you might realise. You can target with a dozen different ad formats and thousands of possible targeting parameters. Options such as location, demographics, age, gender, interests, behaviours and connections can all be segmented and layer on top of each other! If you can master your strategy Facebook’s targeting options allow you to get in front of a granular target audience that will convert.

5. Clone your converters

Once your strategy is nailed and the sales or leads are rolling in, it’s time to take the next logical step. Lookalike audiences. These allow you to mirror your Facebook fan base and go beyond your current reach opening up the potential for a bigger customer base that you wouldn’t have once targeted.

Now I’ve convinced you as to why you need Facebook advertising it’s time to start setting up your Facebook ad account. Follow the simple steps below and begin expanding your social presence.

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About the author

Nicola Gold

Nicola’s role in the business is to manage our email and social media department.  As the lead on the planning and application of social media strategies she ensures we deliver quality campaigns that generate results.

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