Why You Should Use Instagram For Business?

You probably know that Instagram is a powerful platform for creating visual content for your business. But, did you know that there’s more to Instagram than its easy-to-use photo editing tools?

Facebook and Twitter are great for connecting with fans and customers online – but you may be surprised to hear that Instagram has one of the most active and engaged user base. With an astonishing 300 million active users (May 2018), Instagram has caught the attention of a number of brands both small and large in recent years, so the question is, is Instagram worth the effort for your business?

One Instagram post generates 120 times more engagement per follower than Twitter! Instagram is the platform to connect with customers, listen to their feedback, and build relationships through the conversations you’re able to spark. You can share a photo of a new product and ask people what they think, or give them a sneak peek of a new idea and see if they have any thoughts.

Visual platforms like Instagram are doing more than just generating engagement, they are also driving sales. Instagram isn't just the “trendy” thing to do now, people come to Instagram to be inspired and discover things they care about, which includes content from brands and businesses they are interested in.

Instagram is definitely turning into a site that is a force to be reckoned with, with 65% of the worlds top leading brands using the social media platform, it is certainly taking over the social media world and not keeping up with the trend might prove business fatal.

Consumers love sharing their favourite pictures – with Instagram they can share a photo and let their friends and family know where they are by tagging your location – people love sharing a variety of images from loads of different places, or by using a specific hashtag you have developed. This gives you the change to market your business on your behalf, in turn, increasing your followers and customer/client base.

The platform allows you to build connections with like-minded people, its all about networking! It also allows you to expand your social network and collaborate with a brand or influencer in order to reach more people.

Another reason why you should be on Instagram is because it can help you make the most of new trends and help you stay up to date with current consumer trends, following trends can help to attract new customers and it shows your engagement with the community.

Before you get started, all of your Instagram efforts should be driven by strategic goals, so you can measure if this is the social media platform for you, such as; a number of desired conversions, amount of traffic to your website and increased follower base.

If you're unsure of where to begin with Instagram for your business, then contact our marketing team today to arrange a complimentary consultation.

About the author

Nicola Gold

Nicola Gold

Digital Marketing Manager

Nicola’s role in the business is to manage our email and social media department.  As the lead on the planning and application of social media strategies she ensures we deliver quality campaigns that generate results.

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