Free assets non-profits should be using

As a non-profit, it is vital to maintain a strong relationship with donors, volunteers, and supporters as well as attracting new ones.

In the current climate, many businesses, including non-profit, are facing financial hardship. We understand that as a non-profit, it is essential to maintain crucial donor activity and meet set targets. 

Fortunately, there are several free tools non-profits should be taking advantage of to help with daily activity and to boost their online presence through digital marketing. Whether you need help getting new benefactors to your website or managing your team’s workflow, there is a free platform out there that can meet your specific needs.

In this post, we have put together a list of the best free tools that we think you should be using to help reach your goals.

Google Ad Grants

Google is the world's largest search engine; Google Ads allow your product or service to be featured the very moment someone is searching for a similar product. On a Google search page, ads are the top four results to appear.

If your non-profit qualifies, you can receive up to $10,000 per month for in-kind ad spend. You are enabling your ads to appear more frequently to people who are searching for non-profits just like yours, which converts into more benefactors and volunteers.

Whether your cause needs help raising money or awareness, ads are a powerful place to start. Although, creating your ads to target the correct audience may be the most challenging part, speaking to an agency can help utilise your ad spend to its full potential and reduce your workload.

Google G Suite

Google G Suite is an online platform that includes:

  • Gmail, a free email service. 

  • Popular tools such as Docs, Sheets, and Slides which are compatible with the Microsoft Office suite.

  • Google Drive, store all files and documents and share between your organisation using a custom link and store media files such as photos, videos, PDFs, and presentations. 

  • Google Meet, allowing for video calls and conferences.

  • Google Hangouts, a messaging tool that allows conversations between the team and your organisation.

  • Calendar, schedule in meetings and get reminders about upcoming events.

Non-profits can hugely benefit from this free platform; it allows your team to use professional email addresses at your non-profit’s domain, share documents and projects, and keep connected with your team anywhere on any device.

A qualifying non-profit will receive the basic G Suite and receive discounts on G Suite Business & Enterprise versions.


Trello is a free project management tool used to help organise and streamline project workflows, assign tasks, improve communication within your team, and keep track of completed jobs. Ideal for non-profits as it can save time and keep teams well organised.

Trello works by creating a board for each project; then each project board is simply a list of lists. A list allows you to create cards (a task) that you can assign to people, attach files, move and re-order, start conversations, see task progression, and more. Trello also allows you to create different teams with your organisation, and team members can see live updates so that managers can see complete, pending and upcoming tasks.


If you are looking for ways to improve your technical SEO and rankings, SEOptimer is a free comprehensive website audit tool.  

SEOptimer can crawl your site to find any critical errors such as broken links, missing meta information, and missing tags which could be affecting how your website is ranking. SEOptimer provides a clear, prioritised list and help guides for how to improve and fix any known errors. Along with delivering site audits, SEOptimer provides tools such as a keyword generator, meta tag generator, and XML sitemap generator which can help improve your site.

It's an ideal tool if your non-profit has a dedicated team for learning the fundamentals of SEO, although discussing this with an agency is recommended first. Agencies will have access to more in-depth site crawls and have the required experience to deal with any unknown errors and create keyword strategies to suit your desired services.

YouTube Non-profit Programme

YouTube has a global audience of over 1.5 billion people per month, making it one of the most influential social platforms. YouTube created its Non-profit Programme, allowing non-profits to connect with supporters, donors, and volunteers for free. 

YouTube allows you to tell a story through videos, whether it be sharing stories or showcasing fundraising events. YouTube lets you reach new audiences, engage with new supporters, and bring awareness to your cause. The influential social platform is a great way to get people empathising and taking action to support your case. Creating shareable content that will reach like-minded people is essential and will enable you to add and link videos to your website.


Canva is a graphic design tool for social, web, and print purposes. Non-profits are entitled to Canva Pro free of charge, allowing them to create custom designs or use templates provided to develop engaging and sharable content

Create and edit presentations and documents for business using your photos, information, and logo. Canva is for non-professionals who still want high-quality designs but struggle using the likes of Photoshop. With Canva Pro, you get access to more fonts, stock images, and the ability to transfer a design to different print sizes, such as an Instagram post to story size.


We understand that budgets can be tight in the non-profit sector, especially during difficult economic times such as COVID-19, that’s why tools like these can make all the difference. Your organisation can benefit from many different free platforms and services, allowing you to grow your audience, and create engaging content that will entice new supporters. 

If you are interested in learning more about digital marketing and speaking to our team, email Dreamscape at or call 01925 755960.


About the author

Natalie Archer

Transform Your Operational Performance

Find out what digital transformation opportunities are available for your organisation. Speak to our team and find out what options are available to you and your budget.