Digital Strategy Becomes Main Driver Of Leads For Local Accountancy Firm

For over 5 years we have worked alongside a local Warrington based accountancy firm who were looking to improve their local online visibility and generate a constant stream of new leads.

The accountancy firm were looking to generate 10-15 pre-qualified leads each month and wanted to increase their brand presence around the Warrington Borough.

After taking the time to understand the client's industry and the firms' individual needs, we put together a bespoke digital marketing strategy that allowed them to accelerate their outbound lead generation.

Local visibility was crucial to the success of the firm’s campaign, and so it was important to ensure that when people searched for their accountancy services, they appeared on the first page. To achieve this, we developed an SEO strategy aimed at making the client’s website the best possible result for a list of search terms.

We performed keyword research to ensure that our target search terms matched not just the firm’s services, but also the way your average person would search for them. This resulted in their website appearing on the first page, and often their business listing too, allowing them to dominate the first page of results, increasing the chance that potential clients would choose them.

Our team also ran a small Google advertising campaign for the firm which targeted the Warrington area and various keywords which had a high purchase intent. After being given a small budget to work with our PPC specialists had to create a Google Ads strategy that was accommodating for a very small budget but meant that our client didn't miss out on critical leads to their competitors.

Key Results | May 2018 – May 2019

• 117% increase in phone calls

• 184% increase in form completions

• 46% reduction in cost per conversion

• 72% increase in impressions (people seeing their website as a result in Google)

If you would like to find out what leads we could generate for your business, contact our marketing team directly on marketing@dreamscape.solutions or call 01925 755 960 and ask for Adam.

About the author

Kerri Hannington

Kerri Hannington

Digital Marketing Executive

As Dreamscape's digital marketing executive Kerri maximises her client's profits by developing creative and engaging results-driven marketing strategies.

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