Local and Paid Search Boosts Security Firm’s Lead Generation

A leading security company based in the North-West, approached us with the goal of generating £20,000 worth of business per month.

Ideally they wanted to dominate their local area ensuring that when someone based in their target region searched for their services they saw them – first!  We put together a strategy that would target 3 main areas to get them up to the top of Google's search results for their target search terms.

1. Top-notch Content

We worked with them to create a consistent feed of engaging case studies which demonstrated their capabilities, credibility and their working locations. Alongside this we enhanced their current website content with local and regional focused terms, linking back to work carried out in the area.

2. Google My Business

Re-building their entire Google My Business listing was key, as this what customers will see first. We used the client's services and selling points, to provide value added information to the end user.

3. Beating the competition

We controlled the space at the top of the search results for key search terms by running paid ads. These adverts guaranteed that they dominated the first page whilst also ensuring they appeared alongside competitors.

Key Results |  January – June 2019

  • 15 – 20 leads per month
  • £15,000 - £50,000 converted leads per month
  • 90% increase in conversions from Google searches
  • 45% increase in visitors from Google
  • 85% increase in local visibility via Google

 

In just 4 months, they now have a presence on the first page for all 30 target search terms in their target region.  Appearing twice on the first page for 24 of those search terms and three times for 10 of the 12 most important keywords.

 

What next?  We are continually working with them to perfect their landing pages and ensure they are converting the maximum amount of interested visitors.

If you would like to find out what leads we could generate for your business just contact our marketing team directly on marketing@dreamscape.solutions or call 01925 755 960 and ask for Adam.

 

 

 

About the author

Danielle Barrett

Danielle Barrett

Head of Operations

Danielle is our Head of Operations. Her role is to ensure optimal delivery of all products and services, paying special attention to value, quality, punctuality and of course, customer satisfaction.

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