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What you need to consider before choosing a CMS for e-commerce

If you need a content management system for your ecommerce retail website, then there are a multitude to choose from. Read about the benefits of different types in our article.

There are a multitude of content management systems, otherwise known as CMS, and dedicated e-commerce platforms available in the vast world of the internet, both hosted and self-hosted. If you currently need to choose one for your e-commerce business, then you need to have a clear idea of what these options can offer your business.

Hosted e-commerce platforms vs Open-source content management systems
Hosted e-commerce platforms
Having your online shop hosted on a pre-built e-commerce platform such as Shopify can save you energy, time, and money. Hosted means that you won't have to manipulate the code yourself, nor hire someone else to do it for you, as the back end will be designed as user-friendly. This is especially useful for users or business owners that have limited experience working with e-commerce sites, with the bonus that most hosted platforms offer dedicated support for any issues you may have with using their platform.

Open-source content management systems
Using an open-source CMS for your e-commerce business, such as Magento, allows for a great deal of tweaking and tailoring the system to your specific needs, as it offers a varied range of functionality and add-ons. This level of customisation isn't usually found with hosted platforms, however if you don't have a development team and aren't proficient with coding yourself, it could prove difficult to design the site to your specifications in a CMS. However if coding isn't an issue, then you will be able to edit and improve your site on the fly to further improve user experience with an open-source CMS.

Kentico is an all-in-one hosted platform that's designed to let you quickly and easily create a global online store, boasting full integration with third-party extensions for easy customisation. In particular with Kentico, you're able to integrate your website with your ordering systems, payment gateways, and more.

One major benefit of Kentico is its ease of use as a content management system, as its design and interface is both simple and intuitive. This allows for easy personalisation of your modules, pages, products, and other components of your website. Using Kentico for e-commerce allows you to bundle products, implement discounts, create custom product types, take online payments, as it essentially caters to all aspects of running an e-commerce business.

Another benefit is their included online marketing, which focuses on personas, lead scoring, and segmentation, to name a few. Kentico also offers tools and features including social media and email marketing and blogging, alongside fantastic service and support from their technical support team should you have any difficulty or any issues arise.

Contact us today for a free consultation and advice as to what kind of content management system is best for your e-commerce business.

Adam Draper

Adam Draper

Head of Marketing