Digital fundraising ideas for Mother's Day

Let's explore some digital fundraising campaigns that inspire action, drive results and celebrate Mother's Day alongside your supporters. 

1. Virtual Mother's Day Tributes Honoring Mothers

Imagine a digital canvas allowing supporters to express their gratitude or memories through messages, photos, and videos in a collaborative space. By coupling these tributes with a call to action for donations, charities can harness the emotional resonance of Mother's Day to fuel fundraising efforts and let donors remember their loved ones in a heartfelt way.

2. Mother's Day Virtual Walk

By harnessing digital platforms, charities can rally participants from diverse locations to raise funds through a virtual walk; supporters don't have to worry about distance or location as they choose a walk near them and virtually join other participants, posting updates, photos and videos about their journey. Offer the virtual walk as a peer-to-peer fundraising campaign or ask for event sign-up donations.

3. Digital Cookbook Fundraiser

Invite supporters to submit their favourite family recipes, passed down from their mothers or grandmothers, to create a digital cookbook celebrating Mother's Day. The digital or physical cookbook can then be sold on your online shop throughout the year, showcasing supporter messages and pictures alongside their recipes to honour loved ones in a timeless way.

4. Virtual Mother's Day Brunch or High Tea

Host a virtual brunch or high tea event where participants can join via video call to enjoy a special Mother's Day meal together. To encourage donations, charities can charge a participation fee, encourage donations in place of tickets, or sell hampers containing items such as jam and scones sent to participants.

By hosting virtual brunches or high tea events, charities create immersive experiences that resonate with donors.

5. Social Media Campaign:

Launch a social media campaign inviting supporters to share stories, photos or memories of their mothers, creating a bespoke hashtag to bring posts together. Encourage participants to get involved and share with their followers to drive brand awareness and social engagement. 

By embracing innovative campaign strategies and leveraging the power of digital platforms, charities can honour the spirit of Mother's Day while driving fundraising efforts.