Peer-to-Peer Fundraising: Why Hosting it In-House Matters

In this article, we explore the numerous benefits of this approach and why it's a strategic move for organisations looking to maximise impact while minimising costs.

Cost Savings and Zero Cuts:

One of the most compelling advantages of hosting P2P fundraising in-house is the potential for significant cost savings. Charities can redirect funds directly to their mission by eliminating third-party platforms or plugins. With no percentage taken from each donation, the total gift goes where it's needed most—towards making a tangible difference in the lives of those the charity serves.

Streamlined User Journey and Experience:

Integrating P2P fundraising directly into your website ensures a seamless user experience for both supporters and donors. Visitors can effortlessly transition from learning about your cause to launching their own fundraising campaigns—all within your website's familiar and trusted environment. A streamlined user journey reduces friction, encouraging more people to get involved and support the cause without needing external redirects or additional logins.

Consistent Branding:

Maintaining a consistent brand identity is crucial for building trust and recognition. In-house P2P fundraising allows charities to align the fundraising experience with their established brand guidelines. From campaign pages to donation forms, the look and feel are cohesive, reinforcing the organisation's identity and fostering a sense of reliability among supporters.

Complete Control of Data and Reporting:

Data is the lifeblood of effective fundraising strategies. Hosting P2P fundraising in-house grants charities complete control over donor data and reporting mechanisms. This ensures compliance with data protection regulations and enables website-to-CRM data integrations, ensuring secure and immediate data transfer. From personalised donor communications to strategic decision-making, having direct access to comprehensive data is a powerful asset.

Centralised Management:

In-house P2P fundraising offers centralised control and management. Charities can oversee all campaigns alongside their campaign events, monitor progress, and implement changes swiftly and efficiently. This centralised approach streamlines operations, allowing quick responses to emerging trends or unforeseen challenges. It also fosters a sense of unity and shared purpose among supporters, contributing to the overall success of the fundraising initiatives.

As charities seek to optimise their fundraising efforts, hosting P2P fundraising in-house emerges as a strategic and cost-effective choice. Beyond the long-term financial benefits, this approach enhances user experience, maintains consistent branding, provides complete control over data, and centralises management for streamlined operations. In an era where connectivity is critical, embracing in-house P2P fundraising is a forward-thinking move that aligns fundraising strategies with the evolving landscape of charitable giving.

Are you ready to unlock the full potential of P2P fundraising within your organisation? We’re thrilled to announce the upcoming release of our dedicated P2P fundraising with hapi, designed to elevate your campaigns and empower your supporters like never before.

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